Yev is a stylist, influencer, and the owner of a jewelry brand. She recently launched an educational style course designed to help women discover their unique personal style.
The primary objective of our collaboration was to attract a new audience of potential customers for the style course. We introduced a new format of short, visually recognizable reels on broad fashion topics to attract the audience. In 6 months this approach resulted in over 10 million views, gained more than 40,000 new followers, and not only attracted the ideal audience for a course launch but also led to collaborations with brands such as Jonak, Mango, and Longchamp.
The expansion of our cooperation was developing and recording lessons for the "Personal Style" course.
