Yevgeniya Topyer is a stylist, content creator, and founder of the brand Muse Rebelle. She specializes in Parisian and vintage fashion, aiming to bring timeless elegance to her audience.
Our main goal was to increase engagement and break the follower plateau. Fashion is the most saturated niche, so we had quite a challenge to create something unique that would attract a new audience. After analysing the market, we chose a specific vintage style that resonates with Yev's personal brand and wrapped it into interesting topics targeting her audience. It worked. After posting just 10 videos, we gained 5M views, with one video going viral with 2.8 million views. Yev received over 40k new followers in less than 8 weeks.
